For everyone who believes in habits — not miracles.

Daily makes clean, good-tasting supplements for everyday life. We make it easy, safe and natural to make the good choices — every day.

We wanted to break from the traditional supplement and fitness aesthetic. Daily should feel Scandinavian, clean and rational — leaning toward the scientific and transparent. More The Ordinary than Gymshark. Built for daily habits, not trends.

That means clean formulas, dosed for how the body actually absorbs them, and an honest voice: we explain the research without lecturing, and without buzzwords. We tell you what we know — and what we don't yet.

Daily is founded by Gustav Tøstie and Tuva Greaker, and launches in the Nordics in 2026 with creatine first. The rest of the range follows, piece by piece.